Switzerland Tourism has appointed Lauren Thomas as its new Marketing Manager for Australia and New Zealand.
Located in Sydney, Thomas joins Switzerland Tourism after a 1.5-year stint at Destination Gold Coast, where she worked in the stakeholder and strategy team as a publicist for international markets across New Zealand and Southeast Asia.
Thomas brings nearly 10 years of experience in public relations, media relations and marketing within the travel and tourism sector.
In her new role, Thomas will look to engage with her travel trade and media contacts as well as utilise her marketing expertise to drive visitation to Switzerland from Australasia.
“Switzerland is one of the most beautiful countries in the world, with its magnificent landscapes, sustainable travel experiences, culinary delights and warm hospitality,” Thomas told Karryon.
“I am honoured to represent this magnificent part of the world to the Australian and New Zealand market and I look forward to showcasing the many reasons why Aussies and Kiwis should plan their next holiday in Switzerland.”
Last year, Switzerland Tourism appointed Sandra Babey as the new Market Manager for Australia and New Zealand, starting her role in October.
