Travel and lifestyle PR specialist agency Anne Wild & Associates has been appointed to promote and manage the Japan National Tourism Organization account in Australia as its PR agency of record.
Following a competitive tender process, AWA will assist JNTO to capitalise on the growing demand for travel to Japan among Aussies and encourage visitation to lesser-known prefectures.
The agency will provide PR and communications services for the Japan National Tourism Organization in Australia with a particular focus on responsible and sustainable tourism practices.
AWA Managing Director Anne Wild said: “Japan is a much-loved destination for Australian travellers and a personal favourite for many of our team members, so communicating the country’s captivating culture, unique local traditions and growing sustainable tourism offering is a great honour and privilege.”
“We cannot wait to share Japan’s many flavours, festivals and authentic experiences with both first-time and repeat travellers – from iconic cities and idyllic islands to rural villages, spectacular national parks and an eclectic calendar of events.”
JNTO Media & Marketing Senior Assistant Manager Andrew Coombs added: “We look forward to working with AWA’s expert team to welcome Australian travellers to Japan and to bring the wide range of Japanese travel experiences to life in fresh ways.”
“AWA understands the imperative to encourage responsible and sustainable tourism and disperse visitors throughout Japan to share the economic benefits with diverse geographical regions, communities and operators.”
The JNTO Sydney Office services Australia and New Zealand. Linkd Tourism is the tourism body’s liaison for trade, consumer and media promotions in Australia. Circul8 Communicate provides media and marketing services in the ANZ market.
Find out more at japan.travel
