Tourism marketing firm Gate 7 has appointed Jade Glashoff as the new Director of Brand USA for Australia and New Zealand.
With extensive experience in integrated marketing across tourism and consumer sectors, Glashoff has worked with global agencies in Sydney, London and Dubai.
In her new role, Jade will lead the promotion of the United States as a top travel destination for Australian and NZ audiences.
She will oversee trade marketing, events and brand partnerships across both markets.
Gate 7 says Glashoff’s appointment brings fresh creative and strategic direction to the existing team of travel trade experts Down Under.
Her 16 years of experience include leading campaigns for major travel and hospitality brands like Melia Hotels, Six Senses, Carnival Corporation and Cathay Pacific.
“I am feeling incredibly energised to be stepping into the role of Director of Brand USA for Australia and New Zealand at such an exciting time for the travel industry,” Glashoff said.
“The United States offers a diverse range of experiences that resonate deeply with our travellers, and I’m excited to work with this talented team to showcase this dynamic destination through bold and impactful marketing initiatives.
“With USA House returning to SXSW Sydney again this year, momentum is building already!”
Jade succeeds former Director Clinton White, who has moved on to consulting projects, but will still be involved in Brand USA and Gate 7 activity.
White announced he would be stepping down from the role in April, after leading the promotion of travel to the US for more than two years.
