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Movers + Shakers: GTI gears up for 2025 success with business wins & new hires

Tourism marketing and PR agency GTI is set for a knockout 2025 with some impressive returning clients and new team members already under its heavyweight belt. LATAM, Santa Monica and Nashville are back on board along with two new PR account team members – Analisse Mammone and Thalia Aconley-Jones.

Tourism marketing and PR agency GTI is set for a knockout 2025 with some impressive returning clients and new team members already under its heavyweight belt. LATAM, Santa Monica and Nashville are back on board along with two new PR account team members – Analisse Mammone and Thalia Aconley-Jones.

GTI is thrilled to welcome back LATAM Airlines to its portfolio and has also re-signed Santa Monica Travel & Tourism and Nashville Convention & Visitors Corp, notching up three returning client wins.

The agency will work closely with LATAM to provide PR and consumer marketing services, driving awareness of South America’s largest airline network and inspiring Aussies to explore the continent.

It will also deliver sales, marketing and PR services for Santa Monica and PR for Nashville to elevate the experiences and connect Aussies and Kiwis with these famous US cities.

LATAM Airlines crew member at airport launch with chocolates.
LATAM Airlines will increase to four weekly Melbourne-Santiago flights in December 2024.

With a big year ahead, Thalia Aconley-Jones steps into the role of Group Account Director to lead the PR team, returning to GTI after a stint at PR agency History Will Be Kind and adding her tourism expertise.

Analisse Mammone also joins as Senior Account Manager, bringing luxury and branding experience from her previous in-house role at Fresh and LVMH.

Couple cycling on boardwalk in Santa Monica. GTI
Cycling on the iconic Marvin Braude bike trail in Santa Monica.

GTI Founder & Managing Director Sarah Anderson said the agency’s growth and new client partnerships represent an exciting chapter for the team and the travel trade.

“[This] has been an incredibly successful year for much of the tourism industry. Our clients are turning to us to ensure they build awareness and preference in the Australian and New Zealand markets and deliver campaigns that drive bookings,” she said.

Nashville's Honky Tonk Highway of music venues on Lower Broadway. GTI
Nashville’s Honky Tonk Highway of music venues on Lower Broadway.

“We are excited for the year ahead and with these key hires joining our PR team, we have bolstered our luxury and activation expertise, so expect to see some great work in 2025.”

The certified B Corp has also launched a new website to provide tips on sustainable purchasing and B Corp certification and showcase client success stories.

For more info, head to gtitourism.com.au