GO Holidays has just announced the appointment of well-known industry leader, Sarah Hunter to the position of General Manager, GO
Holidays in New Zealand.

Hunter has recently returned to New Zealand after nearly seven years in the UAE where she completed her MBA with Strathclyde University, before taking up a senior leadership role within dnata’s B2C Middle East and India travel business.

Sarah Hunter

Reporting to Head of Wholesale & Inbound, Cinzia Burnes, Hunter will be charged with maximising GO Holiday’s business to business relationships to position them as the wholesaler of choice for New Zealand’s retail travel industry through the delivery of exceptional service and an unrivalled product portfolio.

For Hunter, there will be a ring of familiarity to the role, having previously headed up GO Holidays and worked with the business through the mid 1990s up until 2010.


Hunter is quick to point out, however, that this is “very much a new chapter, as opposed to a return”.

Hunter says she is excited about working on a brand that she has had a long and close relationship with over a significant part of her career within a dynamic, new business environment.

Commenting on the appointment Cinzia Burnes said she was pleased to welcome Sarah back to GO Holidays.


Cinzia Burnes (Head of helloworld Travel Wholesale) & Andrew Burnes (CEO helloworld Travel Group)

“Having someone with her prior experience and knowledge of the brand and the industry will be a terrific advantage for GO Holidays which is an important brand within our overall wholesale division.”

Head of Wholesale & Inbound, Cinzia Burnes.

Hunter will start her new role on July 16 based in the Auckland offices.

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Join us in congratulating Sarah Hunter on her new role at Go Holidays.