Carnival Australia has added experienced industry stalwart Katie Malone to the position of Marketing Director, P&O Cruises Australia.
Ms Malone brings 20 years of international travel and tourism marketing experience to P&O Cruises Australia, having held senior positions with Singapore Airlines, Langham Hospitality Group, Marriott International (luxury brands) and Jumeirah Hotels & Resorts.
Most recently, she was instrumental in building the Crystalbrook Collection hotel and resort brand.
Of her appointment, Ms Malone said: “P&O is an iconic Australian brand celebrating 90 years of cruising in Australia this year, so it couldn’t be a more exciting time to join the business and a passionate marketing team.”
“It’s not about reinventing the wheel, rather deeply understanding today’s customer needs and how we reposition our brand to appeal to a wider audience and entice more Aussies to consider cruising as a fun and affordable holiday choice.”
Malone joins Kathryn Robertson at Carnival Australia, who recently took on the newly created role of Chief Commercial Officer.
Ms Robertson joined Carnival Australia after working in the aviation industry for more than 30 years, most recently as Group General Manager of Sales for Air New Zealand.
She said the opportunity to make a difference by helping rebuild the cruise industry prompted her to move from her extensive career in aviation.
“This was such an incredible opportunity to join the world’s leading cruise brand at such a pivotal time for the cruising industry,” Robertson said.
“We have some ambitious targets ahead of us, but I’m really excited about setting a clear strategy for sustained future success for Carnival Australia and our brands.”
Carnival Australia brands include Carnival Cruise Line, Cunard, Holland America Line, P&O Cruises, Princess Cruises and Seabourn.
Parent company Carnival Corporation recently announced the fleet-wide agreement with SpaceX’s Starlink to provide faster Wi-Fi at sea.
For more info, head to carnivalaustralia.com
