Creative Cruising has undergone a leadership change that sees Head of Marketing & Sales, Caroline Hitchen, promoted to General Manager of the independent wholesaler.

The position opened up for Caroline after Creative Cruising’s General Manager for the last five years, Peter Forsyth, took on the new role as Head of Business Development.

Peter has had an extensive career expanding across aviation, wholesale and hotels and his new role will see him stepping back from the day to day running of Creative Cruising and shifting focus to dedicate time expanding the business across Australia and into new markets.

In his place, Caroline Hitchen steps in as General Manager. Caroline has been consulting for Creative Cruising for the past 12 months, in the role of Head of Marketing & Sales.

During her time with the business, Caroline has led the development and delivery of Creative Cruising’s market-leading website and online booking platform and has driven partnerships and campaigns that have resulted in double-digit sales growth.


Caroline brings over 15 years travel and hospitality industry experience and has previously held strategic roles for luxury global hotel chain Pan Pacific Hotels Group, The Travel Corporation and Destination NSW.

“I’m very excited to be leading Creative Cruising through an exceptional period of growth and transformation.”

Caroline Hitchen, Creative Cruising General Manager

“The cruise market continues to expand at outstanding rates, and we are focused on delivering the best booking platform technology, outstanding service and the most exciting air, land and sea holiday packages for our Travel Agency partners.”


Join us in congratulating Caroline on her new role.