Escorted tour company Globus family of brands (GFOB) has appointed Allison Neech in the newly created role of Campaign & Partnership Manager for Australasia across its three brands: Globus, Cosmos and Avalon Waterways.
Based in Sydney, Ms Neech will manage, develop and execute GFOB’s national trade and consumer campaigns, aligned with the company’s strategic goals for Australia and New Zealand.
A senior marketer with more than 15 years’ experience in the hotel and cruise sectors, Ms Neech most recently held roles at Emirates One&Only Wolgan Valley, Carnival Cruise Line and Small Luxury Hotels of the World.
In her new role, she will deliver creative, influential, and data-driven campaigns through various partners, managing GFOB’s partnerships with Qantas Frequent Flyer, UNICEF Australia and Hyundai, as well as key trade accounts and tourist board relationships.
Additionally, Ms Neech will work with GFOB’s external PR agency, GTI, to maximise PR opportunities and exposure in Australia and New Zealand for all three brands.
“I am thrilled to join Globus family of brands and look forward to nurturing our current marketing relationships with our valued industry partners as well as establishing exciting new opportunities that drive impact and results for all three brands in 2023 and beyond,” Ms Neech said.
GFOB Head of Marketing Australasia Chris Fundell said: “We are delighted to welcome Allison to Globus family of brands. Allison’s honed experience, exceptional portfolio of contacts, and passion and confidence as a skilled marketer will undoubtedly be an asset to GFOB.”
Advisors, enter the Globus family of brands Geni-us competition here.
To find out more, visit globusfamily.com.au
