Avalon Waterways will charter the full Danube Dreams ship for 120 Australian and New Zealand travel advisors from 19 to 26 March 2027, following its inaugural agent-only sailing in early 2026.
The eight-day full-ship Avalon advisor charter will sail the Danube from Budapest to Vilshofen, the second annual agent-only voyage of its kind in the region after the first-ever sailing earlier this year.
Registrations of interest are now open with the full ship reserved exclusively for travel advisors across Australia and New Zealand.
The sailing pairs hands-on product experience with structured training sessions, interactive workshops and Q&A opportunities with senior Globus family of brands (GFOB) leadership, aimed at sharpening advisors’ ability to sell across the wider portfolio.
Across the week, advisors will work through dedicated sessions covering key product pillars, selling techniques and the broader GFOB range.
They will also sample Avalon’s signature excursion choices – Active, Discovery and Classic – across the Danube’s port stops. A post-charter coach touring option is also expected, giving advisors the chance to extend through Europe with Globus.
Why Avalon is repeating the format
According to Avalon Waterways, the 2026 charter delivered measurable results with participating sellers driving significant passenger bookings to date.
GFOB Head of Commercial Australasia Brett Simon said the outcome justified bringing the program back.
“The 2026 charter proved that advisors who experience Avalon Waterways firsthand are not only more confident selling our ships but become genuine advocates for the brand”, he said.
“The results from our inaugural charter exceeded expectations and we’re looking forward to bringing back a charter for our advisors in 2027.”
Avalon Waterways president Pam Hoffee will once again join the special sailing.
“Spending time with our Australian and New Zealand advisor community on board is invaluable, there is no better way to build the kind of deep product knowledge that translates into sales confidence and genuine advocacy,” she said.
“We saw that firsthand in 2026 and can’t wait to welcome the next group of advisors onto the Danube in 2027.”
Aussie and Kiwi travel advisors can contact their local GFOB BDM to register interest in the 2027 Avalon advisor charter.
KARRYON UNPACKS: A full-ship charter for 120 advisors that doubles as a training week will allow participants to sell river cruising with more confidence. With the Danube one of Europe’s most familiar itineraries for Aussie travellers, advisors who land a place on the famil will return with firsthand product knowledge to better sell and convert clients.
