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Movers + Shakers: Helloworld appoints Steve Brady Group General Manager Cruise

Helloworld has just announced that it has appointed Steve Brady to the role of Group General Manager Cruise, succeeding Karen Deveson as she charts new waters.

Helloworld has just announced that it has appointed Steve Brady to the role of Group General Manager Cruise, succeeding Karen Deveson as she charts new waters.

Celebrating his 20th year with the company in June 2024, Brady will bring a “strategic and analytical approach” to the new position, which will cover retail and wholesale, including sales, marketing, operations and commercial for the division, Helloworld Chief Operating Officer and Executive Director Cinzia Burnes said in a statement. 

Burnes added that Brady’s “fantastic knowledge of the retail and wholesale landscape make him the perfect candidate for the role”.

“Cruise is an incredibly important area of the Helloworld business and along with the recent acquisition of Creative Cruising, the opportunities to maximise the Group’s land content to be packaged up with cruise voyages are endless,” she stated.

Steve Brady - GM Sales Helloworld, Cinzia Burnes - Executive Director Helloworld, Ben Hall - CEO AAT Kings
Brady with Cinzia Burnes – Executive Director Helloworld, and Ben Hall – CEO AAT Kings.

“The new structure will see our two wholesale brands, Cruiseco and Creative Cruising continue to operate as different brands, however maximising synergies behind the scenes with the intent to provide the best outcome for the agents.

“We would like to thank Karen Deveson for the work she has done in difficult circumstances as cruise was just re-starting and wish her all the best in her future endeavours.”  

Helloworld announced its purchase of specialist cruise wholesaler, Cruiseco, in November 2020.

In August, Helloworld Travel Limited released its full-year financial results for 2022/23, reporting an underlying (EBITDA) profit of $44.1 million, which represented a $54.7 million turnaround in fortune.

Earlier this year, HLO took full ownership of Express Travel Group (ETG) in Australia and New Zealand.