Marketing guru, Victoria Primrose, is taking her 13 years of experience over to Aurora Expeditions where she was recently named Global Head of Marketing.

Victoria Primrose joins Aurora Expeditions as it prepares for what it describes as a ‘momentous year’ thanks to the October arrival of its new state-of-the-art vessel, the Greg Mortimer.

In her new role, Victoria will leverage her extensive skills to help drive customer engagement and enhance the customer experience at Aurora Expeditions across key markets, including Australia, UK and the USA.


To support her, Aurora Expeditions has also created three new roles within Victoria’s team to help drive awareness of the brand’s adventurous spirit and recruit the next generation of expeditioners. Martha Behan joins Aurora Expeditions from Tourism Ireland as Consumer Marketing Executive, Alesa Matis from Globus family of brands as Sales & Marketing Coordinator, and Sary Oum from custom software development company Solentive as Digital Marketing Executive.

Robert Halfpenny, Managing Director of Aurora Expeditions said the new appointments mark an exciting time for the company.

“The coming year is set to be one of the most monumental in Aurora Expeditions’ 27-year history, and it’s important we have the right team to carry our legacy into this promising future.”

Robert Halfpenny, Aurora Expeditions Managing Director


The expedition line also expanded its international team with the appointment of Ross Avenell as Inside Sales Trade Executive, North America, and Karen Hollands as Inside Sales Trade Executive, EMEA. Ross and Karen will be responsible for growing the Aurora Expedition brand in their respective regions.

“We warmly welcome our new team members and look forward to setting a new standard for expedition cruising here in Australia and around the world, while continuing to provide the authentic, small group adventures we are renowned for,” Robert concluded.


Join us in congratulating Victoria on her new role.