Pelikin has elevated advisory board member David Hughes to Head of Strategy at the Australian-based digital money card company to steer the brand during the next growth phase on its journey to revolutionise the digital travel money space in Australia.
Mr Hughes takes on the new strategic role at Pelikin in addition to his ongoing external duties as the Managing Director of both Entourage Travel and Uniglobe Asia Pacific.
With his extensive travel and tourism industry expertise, Mr Hughes was appointed to the company’s Advisory Board in September 2023 and was instrumental in securing new partnerships and elevating the brand’s market presence.
His strategic insights have generated new offerings due by June 2024 to cater for a wider spectrum of travellers with enhanced functionality, innovative card products and a better user experience.
Pelikin Founder & CEO Sam Brown said Mr Hughes is a guiding force for the brand.
“David has played a crucial role in our journey, offering invaluable mentorship and strategic direction,” he said.
“His ability to navigate the complexities of the travel industry has been a beacon for me as a young founder. Under David’s guidance we’re not just growing, we’re evolving to meet the future head-on.
“The forthcoming product launches are a testament to our dedication to innovation and with David’s expanded role, we are poised to redefine the digital travel money sector.”
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