Sonia Holt has been appointed as the new Switzerland Tourism Marketing & Communications Manager for Australia and New Zealand.
Holt comes from the Walshe Group, where she worked for many years in various roles, most recently as General Manager Destination Marketing.
Switzerland Tourism Director Australia and New Zealand, Sandra Babey says, “With her extensive market knowledge and proven track record, Sonia will be a valuable asset to our company in Sydney.
“Sonia brings a wealth of experience in destination marketing and a deep understanding of the travel industry, honed over her extensive career.”
Holt says, “I’m looking forward to working with our industry partners to help showcase the destination’s unparalleled natural beauty and unique experiences, and ultimately make selling Switzerland easier.
“In the Australian/New Zealand market our current focus is to encourage visitation during the autumn and winter months – both seasons have their own special qualities from seasonal gastronomy to cultural festivities. Add in Christmas markets, fondue, stunning mountain vistas, incredible hiking and charming villages – I think I’ve just described my dream job.”
Babey was appointed the role to head tourism promotion in AU/NZ last year. She was previously Market Manager for Spain and Portugal for more than a decade.
For more information, visit Switzerland Tourism.
