TFE Hotels has announced multiple General Manager appointments across its Adina, Vibe and Travelodge property network in Australia and New Zealand, filling two key roles in Sydney, one in Melbourne and two new additions in Auckland.
TFE Hotels has promoted Shaarn Letele as the new General Manager of the soon-to-be-refurbed Adina Apartment Hotel Sydney Darling Harbour, tapping into his 15-year career with the hospitality group, most recently managing Adina Apartment Hotel Sydney Central.
Swapping the eastern beaches for North Sydney, Frances Ryall joins the company from IHG where she was Operations Manager of Crowne Plaza Coogee. She brings a strong focus on guest service and experience from working across various IHG, Accor and the Hyatt Regency brands.
TFE Hotels stalwart Arthur Rojas steps into a Cluster General Manager role, looking after Travelodge Melbourne Docklands and Adina Apartment Hotel Melbourne Southbank after stints across multiple brands in the property portfolio.

In Auckland, Annabell Javinez and Suzanne Pentecost will join Travelodge Wellington’s Matthew Fairley as TFE Hotels Senior Operations Leads in New Zealand.
Javinez has relocated from Perth to Auckland to take on the role of Travelodge Hotel Auckland Wynyard Quarter General Manager with 15 years’ experience, including a Cluster GM role at Quest.
Pentecost also brings significant hospitality experience as a Cluster GM at Swiss Bel International, a GM with Ramada Hotels and a lecturer at Pacific International Hotel Management School.
TFE Hotels Senior Director of Operations ANZ Tish Nyar said he was pleased to see such a strong lineup of talent across the Australian and New Zealand network, which would solidify its leadership base and support future growth.
The company will expand from Australia to open its first A by Adina hotel in Europe in 2025.
Find out more at tfehotels.com