Sydney-based The Lucid Agency is the new PR and marketing agency representing the Philippines Department of Tourism (PDOT) in the Australian and New Zealand market to boost awareness of the Philippines as a top travel destination for Aussies and Kiwis.
With more than 7,000 islands, the Philippines offers some of the world’s most authentic and highest-quality tourism experiences from diving in clear-blue lagoons and cruising meandering rivers through tropical forests to luxury island stays and soaking up the country’s rich culture in its buzzing cities.
Lucid Director and Co-Founder Dan Jacobs said: “Now that travel is firmly back on the agenda for Aussies and Kiwis, we’re so excited to be working with the team at the Philippines Department of Tourism to showcase all the fun, thrills and adventure that’s waiting for them in the Philippines.”
PDOT’s Officer-in-Charge Eleanor Palima added: “We’re thrilled to be welcoming Australian and New Zealand travellers back to our shores once again, and we’re really looking forward to working with The Lucid Agency to spread the word about the diverse travel experiences on offer in the Philippines.”
“With many travellers likely to be planning their next adventure, now is a great time to reengage with the market and get the inspiration flowing.”
The Philippines reopened to international visitors on 10 February 2022.
PDOT has also launched an out-of-home campaign in Sydney, aiming to reawaken Sydneysiders’ interest in the Philippines and featuring the country’s iconic Chocolate Hills of Bohol.
For more info, head to tourismphilippines.com.au
