General sales agent/travel service provider Travel the World Group has appointed Michael Betteridge as Chief Commercial & Operations Officer to oversee wide-ranging functions across sales and marketing, customer experience, brand partnerships, revenue management, product development and technology uptake.
As part of his new position, Betteridge will be responsible for driving TTW’s commercial strategy and business growth.
Bringing more than 25 years’ travel industry experience, TTW said his strategic vision and customer-centric approach will ensure the company remains highly competitive and delivers value to its travel agent partners and clients.
His previous roles include eight years with NRMA Group as General Manager for Tourism Development and General Manager for Sales & Marketing for NRMA Marine.
TTW Managing Director and CLIA Australasia board member Andrew Millmore welcomed Betteridge to the Travel the World family.
“His extensive industry experience and impressive leadership skills make him the perfect choice as we look to expand our market presence, strengthen our brand and create new opportunities for our travel partners,” he said.
“As we look to build on a strong foundation of 47 years in the Australian travel industry, Michael’s expertise and strategic thinking will bring an additional layer of innovation and growth, ensuring our continued success in an ever-evolving market.”
Betteridge said: “I am excited to join Travel the World and work with such a talented team. I am particularly excited to step in at a time when the company is poised for exponential success.”
“Together, we will explore new opportunities, forge strategic partnerships and innovate to meet the evolving needs of the industry.”
Find out more at traveltheworld.com.au
