The Travel Corporation has appointed Simon Jones as Chief Executive Officer and promoted Melissa DaSilva as Deputy Chief Executive Officer of its touring division, TTC Tour Brands, following DaSilva’s tenure as interim CEO since October 2024.
California-based DaSilva will continue as TTC Tour Brands’ interim CEO until Jones’ start date is confirmed.
Jones joins TTC Tour Brands from UK holiday parks brand Away Resorts, where he served as CEO, recently leading the company through a business turnaround after financial restructuring.
He was previously the Managing Director of Premier Inn & Restaurants, overseeing a team of 33,000 employees across 1,300 operating units.
His appointment brings relevant experience to TTC Brands at a pivotal time in the company’s growth journey.
Jones will work closely with DaSilva in her expanded role as Deputy CEO, where she will continue to oversee all source markets and play a key leadership role for TTC Tour Brands into the future.
Previously, DaSilva was President of TTC Tour Brands for North America, stepping up as interim CEO upon longtime CEO Gavin Tollman’s departure last year.
TTC Chair Carl Leaver said: “Melissa has been an exemplary leader throughout her interim appointment, guiding the Touring division with clarity and vision.”
“Her permanent appointment reflects her outstanding contribution and the value she brings to the business. We’re also delighted to welcome Simon whose directly aligned experience will be instrumental in driving the next phase of TTC’s success.”
Of his new role, Jones said he is tremendously excited to join The Travel Corporation.
“The Travel Corporation has an incredible track record of growth, delivering world-class travel experiences across a diverse range of brands and markets, backed by a clear commitment to be a responsible leader within travel,” he said.
“I am looking forward to working with my new colleagues, and our suppliers and partners, to build on this strong foundation and deliver the next growth chapter for the business.”
DaSilva said: “I am honoured to continue serving TTC in my new role as Deputy CEO, Touring. I look forward to partnering with Simon and our dedicated team as we build on our achievements and drive forward innovative strategies for future growth.”
Find out more at ttc.com
