Virgin Australia has hired experienced travel sector professional Kristy Meudell as its new Head of Consumer PR and Social.
Meudell brings over 15 years of experience in the travel and tourism industry, arriving after her most recent stint as Director of PR, Influencers & Visiting Media at Destination NSW.
In her new role, Kristy will be responsible for developing and implementing Virgin Australia’s consumer communications strategy, where she will focus on driving commercial outcomes for both the airline and its Velocity program.
Previously, Kristy has developed PR strategies for top destinations like California and Las Vegas, and major events like Vivid Sydney.
According to Virgin, the recruit has a proven track record of creating successful PR and communications campaigns that enhance brand visibility and drive results.
Virgin Australia Chief Marketing Officer Libby Minogue expressed her enthusiasm for Kristy joining the team at an exciting time for the carrier.
“We are excited to welcome Kristy to Virgin Australia at such a pivotal time for the airline,” she remarked.
“Her track record of producing innovative PR and social strategies that captivate consumers aligns perfectly with our vision as we continue to enhance the Virgin Australia experience.
Meudell added, “I am excited to join Virgin Australia and be part of a team with such a strong commitment to customer excellence and innovation”.
“I look forward to contributing to the brand’s next chapter and creating memorable experiences for Virgin Australia’s loyal passengers.”
Yesterday, VA launched a seven-day network-wide sale, offering over one million fares starting from $49.
Last week, the carrier also revealed some big changes for Velocity Frequent Flyer members that will be rolled out over the next 12 months.
