Virgin Australia has engaged PEPR agency to facilitate its Australian media famil program across the airline’s domestic and international network and create custom itineraries for more than 38 destinations and offerings.
PEPR joins ENTHRAL and The Precinct Studios on Virgin Australia’s PR and content roster to deliver the dedicated media famil program.
The agency will develop bespoke itineraries to showcase destination experiences and in-air and on-ground products, services and ancillary offerings, including its Velocity Frequent Flyer loyalty program.
PEPR Agency Partner & Director Anna Mansfield said: “Partnering with Virgin Australia is a massive coup for PEPR. We could not be more pleased to join the airline’s agency roster.”
“We like to think it’s a natural fit for us, as travel PR specialists, and our collaboration history with Virgin Australia and some of our destination clients over the last 18 months.
“This included the relaunch of Virgin Australia’s international flights to Fiji (Tourism Fiji) and Queenstown (Destination Queenstown).
“We’re absolutely thrilled to be part of the airline’s expansive transformation and look forward to the ‘wonderful’ journey ahead.”
Explora Journeys recently appointed PEPR to promote the brand-new cruise line in Australia and New Zealand.
For more on Virgin Australia, visit virginaustralia.com
