The Mumbrella Travel Marketing Awards recognise outstanding brand campaign and initiative results for 2022 and were awarded at a ceremony in Sydney last Thursday at the Four Seasons Hotel.
So who won this year’s gongs? Read on for the full list of thirteen winners below.
1. Best Use of Native or Content Marketing
WINNER: Queens On The Edge – 303 MullenLowe Perth for The South West Edge
2. Best Celebrity or Influencer Campaign
WINNER: Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia
3. Best Brand Partnership
WINNER: Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia
4. Best Use of Data
WINNER: Real-Time Routes – PHD Australia with Adylic for Virgin Australia
5. Award for Innovation
WINNER: Plant’d – Ovolo Group for Ovolo Hotels
6. Publication of the Year
WINNER: We Are Explorers
7. Ad Campaign of the Year
WINNER: Siri-ously in Need of a Holiday – Wavemaker for Tourism Whitsundays
8. PR Idea of the Year
WINNER: Quit for Contiki – Eleven for Contiki
9. Award for Bravery
WINNER: Queens On The Edge – 303 MullenLowe Perth for The South West Edge
10. Breakthrough Destination of the Year
WINNER: Open for Happiness – Tourism Fiji
11. Travel PR Agency of the Year
WINNER: littleBIG
12. Travel Marketing Team of the Year
WINNER: Tourism Tasmania
13. Travel Brand of the Year
WINNER: July
Congratulations to all of this year’s winners.
