Collette has created a new video and training module to help advisors showcase its premium small-group guided tour experience with confidence to clients and reinforce its brand positioning in the Australian market, along with new social media content tools.
The newly released video, which will also feature in a Collette University training module, will help advisors dispel common myths about guided travel while highlighting the seamless, end-to-end premium experience Collette has been delivering for 107 years.
Available online now, the video is a sales tool that allows advisors to understand the brand positioning and what the modern traveller wants to use in conversations with their clients.
It addresses travellers’ most frequently asked questions, such as product development of tours, cancellation waivers, transportation packages and guaranteed departures.
President & CEO Jaclyn Leibl-Cote said the Collette Premium Experience offers a level of service and product design that cannot be found anywhere else.
“We are consistently listening to the feedback of travel agents and their clients,” she said.
“The modern traveller expects a seamless, worry-free travel experience with thoughtfully designed itineraries created by in-destination experts who truly understand what travellers want and go out of their way to deliver. That is exactly the premium experience that we offer.”
In addition, the tour operator has partnered with the Rallio content platform, giving advisors access to branded social media content, including imagery and video, to support the sales and marketing promotions.
Through Rallio, advisors can subscribe to social media content from multiple suppliers, including Collette, which can be automatically posted to your social networks.
Advisors can select favourite images to post or opt for full syndication, ensuring a steady stream of new and engaging content throughout the month.
Advisors can find out more at gocollette.com/travel-advisors
