The inaugural Niche is Nice 2024 BNE boutique travel roadshow for advisors kicked off at W Brisbane last night, showcasing over 32 specialist suppliers and diverse destinations in a fresh, inspirational way to more than 100 agents before heading to Sydney and Melbourne.
The highly energised and enthusiastic agent crowd, some of whom had travelled from the Gold Coast to attend, experienced a buzzing marketplace with plenty of free time to mix and mingle with exhibitors.
They also enjoyed short and sweet presentations from some of the niche tour operators and destinations on show along with spot prize giveaways at Niche is Nice 2024 BNE for the first event of the series.
Niche is Nice major prizes
Plus, all attendees at any of the three Niche is Nice roadshows will go in the draw to win major prizes from Visit Utah, Hapag-Lloyd Cruises, Quark Expeditions, Wendy Wu Tours, Great Journeys New Zealand and Explore Worldwide.
The Visit Utah prize package for two includes an America The Beautiful Annual Pass to access the state’s Mighty 5 National Parks, a two-night stay and either a slingshot rental or lift passes at Brian Head Ski Resort, and a two-night Kanab hotel stay plus a Peek-A-Boo Slot Canyon Tour.
Attendees will also be in the running to win a Hapag-Lloyd cruise for two from Sydney to Melbourne, a Wendy Wu Tours China land tour, a Coastal Pacific Plus rail experience with Great Journeys New Zealand, a spot on Explore’s seven-night Highlights of Turkey tour, or $500 in co-op marketing funds from Quark Expeditions.
The major prize winners will be announced at the Melbourne event on 28 August 2024.
Packed full of positivity at Niche is Nice 2024 BNE
The overwhelmingly positive feedback from the Niche is Nice 2024 BNE event shows there is an appetite for advisors to learn and expand their knowledge of suppliers and destinations to share with their clients.
Exhibitors shared the sentiment, welcoming the unique in-person opportunity to engage with advisors in an interactive and engaging format and looking forward to the upcoming Niche is Nice 2024 events in Sydney and Melbourne.
Utah Office of Tourism Global Markets Director Rachel Bremer, who travelled all the way from Salt Lake City on her first-ever trip to Australia, said Brisbane was an incredible start to the week.
“We loved sharing our passion for Utah as well as celebrating our 100th anniversary of film with such an engaged group of travel advisors,” she said.
“Our AI green screen photobooth went off and we saw such creative photos taken!
“Don’t forget Sydney and Melbourne agents, you need to see us and activate to win your chance to experience Utah! Our representatives from Kanab, Cedar City and Visit Utah can’t wait to see you too.”
The Africa Safari Co.’s new Sales Director Will Gabb was similarly thrilled to attend.
“I am delighted to represent such a stunning part of the world again and work with Susie Potter and the highly experienced team at The Africa Safari Co.,” he said.
“Africa is a truly epic travel destination that features on many travel bucket lists, and with safari options to suit all timescales and budgets, it will only continue to grow in popularity.
“I look forward to meeting many of our supporting trade partners at the Niche is Nice events in Sydney and Melbourne.”
Evolution Travel Collective (ETC) Managing Director Ingrid Berthelsen said: “Thanks for a brilliant first night in Brisbane! There was a few definite buzz in the room and our entire team is super excited for the next two nights in Sydney and Melbourne.”
Explore Worldwide ANZ Regional Director Ben Ittensohn concurred: “The first of the Niche is Nice events was a resounding success in Brisbane last night. We have been looking forward to being part of this roadshow for many months and were delighted to be one of the Platinum Sponsors.”
“The opportunity to connect and engage with agents in this format was invaluable. It provided the perfect platform to be able to showcase our expertise in our destinations and the broad range of experiences we offer within this growing sector.
“Thank you to the Karryon team for the execution of such an impactful event. We look forward to seeing more agents at both the Sydney and Melbourne events over the next two days.”
Discover Portugal, Spain & Morocco Holidays’ Roser Arjona said advisors lapped up their Camino product and the sweet prizes of Portuguese tarts at the first event.
“The Brisbane event was so well-organised, and everything went smoothly. We look forward to receiving lots of enquiries,” she said.
Wendy Wu Tours’ Angelina Briscoe said: “It was exciting to showcase our new and exciting tours at the first-ever Niche is Nice trade event in Brisbane along with providing helpful tips for agents to increase their bookings.“
Niche is Nice continues in Sydney on 27 August and Melbourne on 28 August 2024.
Discover the full list of exhibitors here.
For more info, contact Karryon Event Manager Simran Mediratta at simran@karryon.com.au
