The Niche is Nice 2025 boutique roadshow for advisors is back from 18-20 August, showcasing specialist travel suppliers at must-attend events in Brisbane, Sydney and Melbourne. This year’s Platinum Partner is the fine folks at Visit Anchorage, a destination that truly embodies the Niche is Nice ethos.
Visit Anchorage ticks all the travel boxes – a cool city that captures the imagination as a popular port for Alaskan cruises, home of the scenic Alaska Railroad and a beacon for outdoors enthusiasts and thrill seekers, from glacier hiking and biking to kayaking.
Located within Denaʼina Ełnena on the traditional homelands of the Dena’ina Athabascan people and the Native Village of Eklutna, Alaska’s largest city combines wild beauty with convenient urban comforts.
It’s a year-round US destination where travellers can witness amazing sights, whether that’s wildlife viewing, flightseeing or chasing auroras, and check out a full calendar of annual events with historical, cultural, culinary and quirky roots.
And with Visit Anchorage celebrating its 50th anniversary in 2025, advisors won’t want to miss out on hearing what the destination has in store directly from the team.
Visit Anchorage Director of Tourism Sales Tia Froehle said she is eager to meet with travel advisors and share all the latest news and updates in August.
“We can’t think of a better way to celebrate Visit Anchorage’s 50th anniversary than coming on board as the Platinum Partner of Karryon’s Niche is Nice roadshow,” she said.
“The week’s inspiring format allows us to engage face-to-face with so many awesome frontline travel advisors who help curate client itineraries.
“I can’t wait to bring my Alaskan friends with me to share our stories and inspire more Aussies to come and visit Anchorage,” she said.
Advisors can gain an AWE-some sneak peek by signing up to the Anchorage Wild Expert (AWE) program to access online destination training, webinars, sales tools and more.
Niche is Nice 2025 supplier callout
Niche is Nice Roadshow 2025 will travel to Brisbane, Sydney and Melbourne from 18–20 August, with the possible addition of Adelaide, Perth or Auckland, based on expressions of interest.
Event details (venues to be confirmed):
- Brisbane: Monday, 18 August 2025 from 5:45– 9pm
- Sydney: Tuesday, 19 August 2025 from 5:45–9pm
- Melbourne: Wednesday, 20 August 2025 from 5:45–9pm
Niche is Nice Roadshow 2025 supplier registrations are now open for Brisbane, Sydney and Melbourne. Submit your interest in being involved in this year’s Niche is Nice event series and register here by 28 April 2025.
CATO members will also receive an exclusive five (5) per cent discount on Niche is Nice 2025 participation packages.
More about Niche is Nice 2025
After a mega-successful inaugural outing attended by 300 advisors in three cities last year, Niche is Nice 2025 will again highlight emerging and established destinations, specialist touring and cruising operators and boutique travel services to a highly engaged trade audience.
Karryon General Manager Dani Tuffield said it’s the perfect opportunity for travel brands and suppliers to expand their professional network and connect directly with retail travel advisors, driving more sales and awareness.
“Advisors can immediately connect with boutique travel brands and specialist suppliers in an immersive marketplace and learn more through entertaining presentations in an event series that offers valuable networking opportunities,” she said.
For travel advisors in the luxury, boutique and adventure space or those keen to upskill in these specialties, don’t miss the chance to meet niche suppliers and like-minded industry professionals on a fun, evening outing.
Stay tuned for more updates on Niche is Nice 2025. For more information, contact Karryon Event Manager Simran Mediratta at simran@karryon.com.au
