APT Travel Group has launched a new charitable foundation known as One Tomorrow with the aim of creating “immediate and long-term positive influence in environmental and humanitarian causes”.

The foundation is chaired by APT Travel Group Director Robert McGeary who said the group wanted to ensure that they were supporting, “not only the destinations and communities we visit but also our guests, wherever they may be from”.

“We felt it was time to formalise our philanthropic activity with clear objectives. With the introduction of One Tomorrow we can continue to grow our giving program, benefiting our greater community and forging meaningful connections with our guests that are preserved long after their return home,” he explained

Madeleine Curtain, and Robert McGeary,

The group already has a rich history of supporting local and international initiatives such as Buy a Bail – Rural Aid, The Biggest Morning Tea – Cancer Council, international aid – Red Cross and their long-standing relationships with the Imintji and Kandiwal indigenous communities.

The new foundation, managed by philanthropy specialist, Madeleine Curtain, will continue to support these causes, along with a number of grassroots programs and humanitarian aid projects.

The foundation will also focus on operational sustainability and empowering the communities they engage with.

We look forward to seeing what kind of positive change this new foundation can make.

Join us in congratulating APT on this great initiative.