Ben Alcock

The third edition of Ground Control magazine – published by the Council of Australian Tour Operators (CATO) – is out now! It’s jam-packed with travel industry goodness. Have you grabbed your copy?

Published quarterly, CATO’s Ground Control is a free digital-downloadable magazine that takes a look at the important issues of the day, and some that might be just over the horizon.

Brett Jardine of CATO described this month’s edition as “massive”, saying that it’s 68-pages rich with content.

“It’s 68-pages of rich travel content for anyone who works in the travel industry. Importantly, it’s free—a simple download or e-mag readable online at the CATO website.”

Brett Jardine, CATO Managing Director

Among the important features this month is a piece tackling unethical advertising practices, an issue that Jardine says has rankled many members in recent years.

CATO’s Brett Jardine.

“With a number of online Travel Agents promoting unrealistic discount levels by publishing inflated ‘base’ prices, we were compelled to highlight the issue and seek to put some clarification around what is acceptable advertising practice.”

Brett Jardine, CATO Managing Director

In the latest article highlighting legal responsibilities and ramifications, Aaron Zoanetti from Pointon Partners explains liability exposure for anyone selling travel packages to EU/UK residents.

Little wonder Seychelles is so hot right now.

You’ll also find the following in the 3rd edition of Ground Control:

  • A fascinating ‘Europe 2.0’ feature.
  • The best of Europe’s Christmas markets as well as top reasons why the Loire Valley and Champagne are France’s must-see gems.
  • A preview of findings from CATO’s special Australians on Holiday international leisure travel trends research report.
  • Profiles of travel industry insiders, new CATO members, and the winners of the inaugural CATO Awards.
  • A Seychelles destination spotlight.
  • Travel photography and health tips.
  • Sno’n’Ski is offering 30 top-selling agents eight nights in the powder snow of Shizukuishi, Appi Kogen, Shiga Kogen and Hakuba.
  • Scenic’s brand new luxury expedition ship, Scenic Eclipse.
  • Abercrombie & Kent reveals its 2020 ‘Hot List’.

“Ground Control is a great platform for travel industry professionals to stay on top of what’s going on in the ‘land supply’ sector. We also encourage readers to follow CATO on Facebook and LinkedIn,” says Jardine.

Published by CATO, Ground Control can be read online, as a flipbook or as a PDF download.