Buyers and agents, are you ready to brush up on all things British? Well, you’re in luck because VisitBritain’s highly anticipated travel trade mission (the first in 8 years!) is just around the corner.
This September, from the 9th to the 13th, Sydney, Melbourne, and Brisbane will play host to 36 top-tier British tourism suppliers, many of whom are visiting Australia for the first time.
It’s a golden opportunity for you to connect, learn, and get inspired by the very best of Britain’s tourism industry. And trust us—spaces are filling up fast, so don’t delay! Register before the 23 August deadline.
What to expect?
Expect a whirlwind of excitement as you dive into a rich showcase of British experiences. Think of it as a taste of Britain’s cultural and historical delights, right here on home turf.
From the magical Alnwick Castle, which doubles as the real-life Hogwarts, to the iconic Anfield Stadium, where Liverpool Football Club Experiences promise to stir your sporting spirit, the range of attractions is nothing short of spectacular.
Get ready to discover iconic film and TV locations with Historic Royal Palaces, where the tales of British royalty come alive. Or, why not imagine yourself grooving to the beats at ABBA Voyage in London? This is just a glimpse of what’s on offer, and it’s all designed to help you enhance your expertise and better cater to your clients’ British travel dreams.
Buyers will engage in one-to-one business appointments during the day, ensuring meaningful interactions and in-depth discussions. Meanwhile, travel agents are invited to special training and networking evenings, supported by presenting partners British Airways and Infinity Holidays, complete with a grand prize draw.
Who will you meet?
The event is more than just a showcase—it’s your chance to forge connections with some of Britain’s most influential tourism entities.
In addition to the amazing suppliers we’ve already mentioned, the lineup includes names like VisitScotland, Experience Oxfordshire, and Visit Birmingham & The West Midlands, alongside renowned tour operators such as Golden Tours (Gray Line London) and Highland Experience Tours.
Spots are filling fast – register today!
With Australian spending in the UK set to reach an all-time high of £1.7 billion in 2024, the demand for Britain is skyrocketing. This trend isn’t just a blip—it’s a burgeoning market, and by participating in this travel trade mission, you’re positioning yourself at the forefront of this growth.
So, what are you waiting for? The countdown is on, and with the 23 August 2024 registration deadline looming, now’s the time to secure your spot. But act quickly—spaces are filling fast.
Buyers can register here for one-on-one business appointments during the day.
- Sydney: Monday, 9 September 2024, 9am-2pm at Sofitel Sydney Wentworth
- Melbourne: Wednesday, 11 September 2024, 12pm-5pm at W Melbourne
- Brisbane: Friday, 13 September 2024, 9am-2pm at Hilton Brisbane
Travel agents and advisors can register here to attend agent networking and training events in the evenings.
- Sydney: Tuesday, 10 September 2024, 5:30-10pm at Sofitel Sydney Wentworth
- Melbourne: Wednesday, 11 September 2024, 6-10pm at W Melbourne
- Brisbane: Thursday, 12 September 2024, 5:30-10pm at Hilton Brisbane
Stay in the loop
Discover VisitBritain’s latest ‘set-jetting’ marketing campaign aimed at Aussies plus Bridgerton filming locations.
For more info, head to visitbritain.org
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