Sabre‘s new global survey shows travel content fragmentation is driving up operational costs for travel agencies and providing a less consistent customer experience, highlighting the need for a one-stop-shop solution for travel professionals.
According to the survey, more than 91 per cent of travel agencies worldwide operate with four or more booking systems and more than half labour with seven or more, a juggle that directly impacts productivity and profitability.
The study found that travel content fragmentation not only affects the bottom line but also agent satisfaction.
Three-quarters (75%) of agencies surveyed shared that the number of content connections has grown over the past three years and more than 80 per cent believe unified access through a single platform would reduce technology costs.
Agencies are also overwhelmingly embracing AI with 91 per cent of agencies believing it can enhance both productivity and the customer experience.
However, 41 per cent remain concerned about AI’s long-term implications for the workforce, reinforcing the need for smart, responsible implementation.
Sabre Chief Marketing Officer Jen Catto said: “Travel has never been simple, but in today’s multi-sourced content environment, fragmentation is creating new levels of complexity.”
“Agencies told us clearly: they want simplicity. They want unified access. And they want technology that helps them serve travellers, not slow them down.”
The newly launched SabreMosaic Travel Marketplace unites the industry’s travel content in one place with built-in AI efficiencies and flexible connectivity.
It goes beyond the traditional GDS and currently collates 38 NDC airlines, 150-plus LCCs, more than two million accommodation options and over 70 car and rail providers.
Sabre Chief Product & Technology Officer Garry Wiseman said: “It cuts through that complexity with a single, intelligent platform. It’s not just about more content, it’s about AI-powered tools that deliver the right content, smarter recommendations and a streamlined way to sell.”
Read the full report here.
