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SPIRIT OF ADVENTURE: Arizona & Colorado Woo Agents With Epic Events

Arizona and Colorado have wrapped up their showcase tour of the Combined U.S. States’ Spirit of Adventure to Australian and New Zealand agents.

Arizona and Colorado have wrapped up their showcase tour of the Combined U.S. States’ Spirit of Adventure to Australian and New Zealand agents.

Last week saw nine Arizona Office of Tourism and Colorado Tourism Office delegates take Melbourne, Sydney and Auckland by storm through a series of agent events that showcased the suitability and ‘Spirit of Adventure’ that a road trip through both U.S. states can bring to the Aussie and Kiwi traveller.

Talk about fun times!

Themed in time for Halloween, agents were treated to brewery floor takeovers in the two cities, with individual destination partner stations each offering a ‘trick or treat’ activity to encourage fact-finding; a crucial element to give them the chance to win a spot on a United Airlines, Arizona and Colorado fam trip in May 2020.

As you’ll see from some of the shots below, the costumes were off the hook!

To complete the evening’s entertainment, a live band and Halloween themed acts put on a show, with the final stage of the competition being a Thriller dance-off between the top 10 ‘trick or treat’ scorers.

At the Sydney event hosted at Surly’s, Conrad Machado from Flight Centre Chatswood took the grand prize of a spot on the famil.

Yolanda Newson, also of Flight Centre Travel Group, won the prize at Urban Alley Brewery in Melbourne with a freestyle Thriller breakdance.

Ahead of the delegates’ arrival in Australia, they visited Auckland where a training-focused breakfast and B2B session for New Zealand agents and product managers took place, with Alyson Cole from Travel&Co securing another place on the famil.

A further three places will become available for agents through a United incentive coming soon. Stay tuned for that!

Arizona is home to 3 UNESCO sites, 3 national parks, the most Dark Sky communities in the world and over 115 wineries and 50 craft breweries, with an abundance of adventure, glamping and road trip options that can be explored throughout the year.

Colorado is a year-round destination with 4 national parks, 28 ski resorts (which in the summer months become a haven for hikers and bikers), 26 scenic byways, 30 hot springs, 360 craft breweries, 9 historic and scenic railroads, 6,000 miles of river and 58 fourteeners (mountains over 14,000 ft).

The states are joined by the Colorado River, which has its headwaters in Rocky Mountain National Park.

Arizona and Colorado delegates in attendance were:

  • Colorado Tourism Office – Andrea Blankenship and Liz Birdsall
  • Arizona Office of Tourism – Jessica Mitchell Remington and Becky Blaine
  • Discover Flagstaff – Tracey Ward
  • Steamboat & Winter Park – Jenny O’Farrell
  • Visit Colorado Springs – Floy Kennedy
  • Visit Denver – Jayne Buck
  • Visit Fort Collins – Katy Schneider

To learn more about Arizona, please visit www.visitarizona.com and to learn more about Colorado, please visit: www.colorado.com.