Tahiti Tourisme’s new ‘Feel What We Feel Here’ global campaign offers an immersive look at the local connection to community and nature in The Islands of Tahiti, launching with a consumer competition with Air Tahiti Nui to win two economy return flights.
Anchored by a 90-second hero film and targeted executions in key global markets, the brand campaign showcases local talent and aligns with Tahiti Tourisme’s Fāri’ira’a Manihini 2027 tourism strategy.
The inspirational ‘Feel What We Feel Here’ campaign highlights the mindset of mana, the life force that unites all beings in The Islands of Tahiti, and another step to promote it as a sustainable and inclusive tourism destination by preserving local traditions.
Tahiti Tourisme CEO Jean Marc Mocellin said: “In The Islands of Tahiti, you get a feeling that’s hard to put into words, but that resonates effortlessly once you’ve experienced it.”
“Our aim with this campaign was to capture and convey that feeling in an authentic way, using the local population as storytellers, in line with our mission to preserve the local way of life through sustainable tourism.”
More for the travel trade
In addition to the new campaign, Tahiti Tourisme has updated its website to promote travel advisors and operators and make it easier for travellers to connect with a Tahiti Specialist.
Tourism operators can now upload their packages directly to the website and travellers can send a request to level 1 and up Tahitit Specialists (those who have completed the training and logged at least one booking to The Islands of Tahiti).
Forward bookings from Australia to The Islands of Tahiti from January – June 2024 were up 8.8 per cent on 2023.
For more info, head to tahititourisme.au
