A club for the world’s most influential travel advisors called ‘The 1000′ has launched, with an industry-first plan to build the only community of wholly-verified, top-producing travel advisors from every corner of the world, across all travel product types and budgets.
The 1000 was founded by industry veterans Tim Morgan (formerly of Virtuoso) and Jeff Sirota (formerly of Small Luxury Hotels of the World) to complement travel advisors’ existing agencies or consortia relationships.
The business plans to solve a common industry problem: how to provide relevant recognition, rewards, and relationship-building to travel advisors based on their individual sales efforts and individual business needs.
Uniquely, The 1000 provides a first-of-its-kind recognition platform that gives all advisors the ability to understand how their sales success likely compares to others in their local area, country, and world.
Once verified, advisors can use this recognition to enhance their marketing to existing clients and supplier partners.
To achieve its goal, The 1000 was developed with assistance from an international travel advisor committee alongside the global C-suite travel executives that make up the organisation’s Club Board:
- Matt Cameron-Smith, CEO, Voyages Indigenous Tourism, Australia
- Filip Boyen, CEO, Forbes Travel Guide, UK
- Ulla Heffel Bohler, CEO, Insight Vacations & Luxury Gold, Switzerland
- Chris Austin, CSO, Explora Journeys, USA
- Courtnie Nichols, CEO, Compass Collective, USA
- Andrea Grisdale, CEO, IC Bellagio, Italy
Over time, the group say benefits will continue to unlock related to advisors’ individual geographic needs, client needs, and product/supplier needs, giving them access to a community of like-minded travel advisors and suppliers across the globe.
“As a new travel industry emerges beyond the pandemic, it is more important than ever that advisors understand how powerful their influence is and that they are receiving the recognition that is relevant to them, their clients, and their supplier relationships,” said Morgan. “We are entering a new era that requires a new approach.”
“Knowledge is key,” said Sirota. “Advisors need to understand the influential power of their sales in carving out new opportunities for themselves. The 1000 will amplify that unique power and give them the right platform to promote it.”
Complimentary applications are open to all travel advisors worldwide until 5 November 2021 at www.the1000.club.
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