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What did TravelManagers achieve in 2014?

You may say 2014 was a 'year of excellence' for TravelManagers (the company's boss did), with record breaking sales and new industry achievements.

You may say 2014 was a ‘year of excellence’ for TravelManagers (the company’s boss did), with record breaking sales and new industry achievements.

In a ‘2014 Year in Review’ release, the company’s chief executive Joe Araullo said last year the company saw ‘exceptional development’ as overall sales jumped 12 percent on the prior year.

January to March was the strongest three-month period recording the highest ever sales quarter of all time, while February was the busiest sales month with an increase of 11 percent compared to the previous busiest month.

TravelManagers famil to Tassie

The group broke sales records last year and welcomed its460th PTM.

It wasn’t just the sales figures that spiked last year. TravelManagers welcomed its 460th personal travel manager and the number of corporate focused personal TMs increased by 75 percent last year.

If you ask Araullo how the company managed to achieve growth despite increased competition and low sale prices (a result of excessive capacity), he says it’s the company’s focus on physical support that helped achieve success.

“Our personal travel managers respond by doing what they do best – providing personal service and going above and beyond for their clients, clearly shows the TravelManagers model is a winning formula.”

Joe Araullo, TravelManagers chief executive 

As well as national support, Araullo said the company’s commitment to offering agents access to new products allows them to meet the needs of ‘each and every client’.

You can’t mention TravelManagers and 2014 without bringing up the biggest company change – a complete physical redesign.

In 2014, TravelManagers rebranded with a new logo and tagline.

In 2014, TravelManagers rebranded with a new logo and tagline.

Last year saw the agency group launch the new TravelManagers logo ‘the Clover mark’.

Unveiled at the national conference in Singapore, the company said it signified the beginning of its brand journey, with January 2015 seeing its official consumer launch as the company focuses on providing clients easier recognition of relevance for its personal travel managers in 2015 and beyond.

Araullo acknowledges from day one TravelManagers’ approach has always been to create a sense of family and an understanding that we are all working together towards one end and sees the brand refresh a further extension of this philosophy.

As part of the new brand rollout, TravelManagers also introduced an ‘Inspiring Excellence’ Service Charter, designed to give reassurance to new clients of a commitment of exceptional service.

“By the introduction of our new formal service charter it gives the brand much more depth and meaning than a mere change of logo. The brand refresh provided an ideal time to focus on service ideals and to align these to the business strategy and brand itself.”

Joe Araullo, TravelManagers chief executive

TravelManager

Menawhile, earlier this month TravelManagers’ Robbie Barrett, representative for Dubbo in New South Wales won the opportunity to go experience the Australian Open Tennis Championship courtesy of Qantas Holidays/Viva Holidays.

Robbie’s prize included return airfares to Melbourne, a night’s accommodation, a ticket to the men’s quarterfinals and a hosted meal. Robbie decided to make the most of this amazing opportunity and extended her stay so that she and her husband could attend the Men’s Semi Finals.

In total, nine lucky agents from around Australia were escorted by three Qantas Holidays representatives.

What was the best part of 2014 for you and your agency?