Flight Centre and Tourism Australia have partnered on a new Australian tourism campaign called Wake Up, where Aussies are inspired to get out there and explore the wonders Australia has to offer.
Flight Centre and Tourism Australia are partnering for the first time in eight years to work together on Wake Up, a new Flight Centre campaign with a purely domestic focus.
The campaign, running from 8 October to 4 November, will inspire domestic travellers to wake up and discover Australia, as border restrictions begin to ease. It does so through a range of eye-catching and tongue-in-cheek creative executions.
Wake Up includes holiday experiences from all states and territories, highlighting Flight Centre as your friendly local agent and one-stop-shop who make it easy for Australians to holiday domestically.
The range of immersive Wake Up products on offer include self-drive packages along Australia’s iconic coastal roads and wine country, outdoor and island getaways, walking tours and glamping trips, and vibrant city, events and food and wine experiences.
Flight Centre will go to market with the new campaign which ties back to Tourism Australia’s highly successful Holiday Here This Year campaign. The travel company will utilise its network of owned assets and extensive customer database of travel intenders as well as paid traditional, digital, and social media.
“We want to remind the market that we are an Australian company through and through. More than just an Aussie brand, we are a group of passionate experts who are part of the Australian community.”
James Kavanagh, Flight Centre MD
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