Think of Texas and you’ll no doubt conjure up images of country music and cowboy boots. As amazing as those aspects of Texas are, don’t forget to show your clients just how much diversity America’s second-largest state has to offer.

For a cheats guide to doing this, you’ll need to get your hands on a new eight-page ‘Texas: BBQ & Beyond’ guide just released by Excite Holidays and Travel Texas.

It will give you a fun and comprehensive rundown on the Lone Star State’s best-kept secrets.

Psst: Agents, listen up! If you’re into Texas BBQ, oh boy do we have a tasty treat for you. As an added incentive, the campaign includes an unmissable competition.

The major prize will be Texas BBQ pack (featuring a Baby Weber Q, Texas BBQ cookbook, utensils and more).

This will be awarded to the agent who books the most paid room nights during the campaign period to help them get in touch with the traditional tastes of Texas at home. Click here to enter.

Now, back to the guide. One read through and you’ll be impressing your clients with all the wonderful typically Texan traditions spread across the iconic cities of Dallas, Houston, San Antonio and Austin.

texas- excite holidays

On top of this is also highlights a host of hidden surprises for those confident clients of yours who are looking for a little more.

READ: Top 8 North American Road Trips

From iconic places to eat, explore and be entertained to more alternative shopping, sporting and sightseeing experiences the guide is a perfect accompaniment to help those touring Texas and hoping to get to truly uncover what the state is all about.

Visit to download the guide.