Air New Zealand is known for its innovative ideas. And, in another creative lightbulb moment they have come up with new mixed reality board game.

The immersive New Zealand-themed board game has been created in London in collaboration with global creative studio Framestore.

But surely the game needs some genuine Kiwis to give it a test run right? So who better than a few of the All Blacks players after wrapping up the Vista Northern Tour at the weekend.


Some of the All Blacks popped by Framstore to experience the game where players wear Magic Leap One glasses to view a physical 3D map of New Zealand.

Suddently they’re transported to a magical world they meet a grumpy Hobbit, get splashed by a breaching whale, and have a bird’s eye view of a helicopter bungy jump. Players answer quiz questions to compete for golden eggs.


Magic Leap’s technology layers digital objects onto the real world so that light enters the eye as it would with a real object. This means users can see jaw-dropping detail up close and mind-blowing scale from afar.

The airline’s General Manager of Global Brand and Content Marketing, Jodi Williams, said as a sponsor of the All Blacks it was fun to be able to give them a taste of the technology and what it might mean for the future of travel.

“The game we’ve created is incredibly immersive, with players able to experience a mixed reality world – with the quiz questions it creates a bit of healthy competition too.”

Air New Zealand General Manager of Global Brand and Content Marketing, Jodi Williams

“The All Blacks are no strangers to long-haul travel, being able to show them this incredible platform from which we are exploring the potential of this technology, hopefully excites them about what’s to come for the future of flying.”

Could you beat the All Blacks at the new game?