British Airways has just unveiled its highly-anticipated new business class seat known as Club Suite and confirmed it will debut on the first of their new A350 aircraft in July.

So why is Club Suite such a big deal? Well, let’s start with the fact that all guests get their very own suite door for greater privacy AND luxurious flat-bed seats.

Club Suite also has 40% more storage, including a vanity unit and mirror, wi-fi, 18.5-inch inflight entertainment screens, high definition gate-to-gate programming, and PC / USB power.

Alex Cruz, British Airways’ Chairman and CEO said “the arrival of our first A350 featuring our new Club Suite is one of the most exciting developments in our £6.5 billion investment program”.

“Each new suite has direct aisle access and comes with a personal door – design features which were incorporated as a direct result of the feedback we’ve had from our customers.”

Alex Cruz, British Airways’ Chairman and CEO

British Airway says the A350 aircraft itself will also promote a feeling of wellbeing thanks to its reduced noise levels, high ceilings and ambient lighting.

They expect customers should leave their flight feeling rested thanks to higher levels of humidity and refreshed air as the cabin pressure is equivalent to an altitude of just 6,000 feet.

The three-cabin A350 will feature the latest World Traveller Plus cabin (56 seats) with new furnishings including a plush new pillow and quilt, new amenity kits and improved dining experience.

The World Traveller (Economy) cabin offers 219 seats where passengers will also benefit from high-speed wi-fi.

During phase one, the first A350 aircraft will start some short-haul flying between London and Madrid to allow the airline’s teams to perfect their customer service delivery.

In phase two, from October 1, 2019, the aircraft will begin long-haul flying and another three A350 aircraft will join the fleet – plus two Boeing 777 aircraft will also be retrofitted with the new cabin.

At the start of 2020 phase three will see British Airways rolling out  Club Suite on further long-haul aircraft across the network.

Will your customers love Club Suite?