Singapore Airlines is planning to extend some of that generous First & Business Class bespoke service to Premium Economy passengers by allowing them to order main courses before their flight.
While its no lie-flat seat, the pre-order service ensures those in Singapore Airlines’ Premium Economy feel a little special on their next international trip by enjoying a dish they were expecting.
There’s nothing worse than receiving a barely edible meal when you’re starving on a plane (actually there are much worse things in the world, but you get the point).
Singapore Airlines revealed its plans to provide Premium Economy passengers with pre-ordered meals late last year, after rolling out of the service to First Class and Business Class passengers travelling across the carrier’s global network.
For now, only First and Business Class guests are able to view the in-flight menu on the airline’s website and select their meal up to 24 hours before their flight departs.
Singapore Airlines’ Senior Vice President Customer Experience, Mr Yeoh Phee Teik, said the introduction of this service is an example of the airline’s commitment to enhancing product and service offerings for guests.
“The response to our soft launch of the new meal pre-ordering service was very encouraging, and we are now pleased to offer it to all premium-class customers travelling across our global network.”
Mr Yeoh Phee Teik, Singapore Airlines Senior Vice President Customer Experience
The new service complements the existing Book the Cook programme, which enables customers in Suites, First Class, Business Class and Premium Economy Class on selected flights to pre-order main courses from a separate menu of up to 68 choices.
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Do you think pre-flight meal selection should be available for all classes?
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