Delta Air Lines has unveiled its first non-airport Delta SKY360° Club at Sphere Las Vegas, expanding its SkyMiles experience beyond the skies through a new partnership with one of the city’s most iconic venues.
Delta SKY360° Club at Sphere is now open on the event level, providing an intimate lounge experience for SkyMiles members during live music, experiences and events, plus exclusive packages at the popular Nevada attraction.
The new lounge also introduces the venue’s first branded hospitality space and is part of a multi-year partnership with the US carrier named the Official Airline of Sphere.
The partnership also includes the airline’s presence on the Exosphere – the world’s largest LED screen – along with integration across the venue’s onsite signage and digital platforms, one year after Delta CEO Ed Bastian delivered the inaugural CES keynote here.
For CES 2026, the airline will offer new and increased services from Europe and Asia to Vegas with nearly 700 flights connecting tech enthusiasts to one of the world’s most influential tech events.
DL CMO Alicia Tillman said: “Our mission is to make every journey matter and that extends beyond the flight. Just as we connect people to the places and experiences that matter most, this partnership allows us to bring that same spirit of connection and innovation to one of the most iconic venues in the world.”
Sphere Executive Vice President Ad Sales & Sponsorships Marcus Ellington said: “We are proud to welcome our first official airline and first branded hospitality space, and we look forward to building on this collaboration, offering guests an elevated experience and showcasing the best of each of our brands.”
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KARRYON UNPACKS: Delta’s move into venue-based hospitality reflects a growing trend of airlines expanding loyalty and lifestyle engagement beyond travel for frequent flyer members.
