The Emirates Group has unveiled a new enterprise-wide transformation initiative, which will reinvent the carrier’s business processes after 30 years in operation.
Announced over the weekend as the company commemorated its big 3-0 birthday, the transformation will affect all areas of the business.
Adjusting everything from technology to real-time analytics, the carrier said the goal is to transform Emirates and its air services provider, dnata, into leading customer-centric, technology enabled travel experience enterprises.
The results of the changes will not only benefit the airline but also improve the travel experience for passengers with better customer experience.
“Our end goal is to intelligently redefine the customer experience by developing a personal bond with individual customers at a scale which has never been achieved before.”
Sir Tim Clark, Emirates President
“For this to work, we need to drive cross functional change across the entire company and this latest transformation strategy will help lay the foundation we require.
“We’ll be boldly examining new technologies and ideas to identify the opportunities they represent for both incremental improvement and disruptive change in our business model.
“Big data, predictive analytics, artificial intelligence, machine learning, robotics, crowd sourcing and collaboration are areas we’re considering to help us establish an architecture of continuous innovation and re-invention.”
In order to execute on this transformation, the Emirates Group is establishing a centralised Enterprise Change Management team that will be headed by a seasoned senior executive with the mandate, resources and funding to drive this long term strategic change across the organization.
“The unique skills that we’re looking for to head this team and overall initiative will involve an extensive global search for the best candidates,” added Sir Tim.
“We require someone with an extreme outcome and delivery orientation. This individual will be a proven leader with extensive experience in large scale enterprise transformations and be a true and passionate believer in the power of technology to shape business strategy.”
Today we are #Emirates30. ‘Emirates30’ by Michael Kelley Photography captures 30 Emirates aircraft departing Dubai…
Posted by Emirates on Sunday, October 25, 2015
Also to commemorate the airline’s big birthday, photographer, Michael Kelley, took an incredible picture of 30 Emirates aircraft departing Dubai International yesterday morning (above).