British Airways is giving First Class passengers the chance to indulge in a fancy afternoon tea service, wear designer pyjamas and sleep on new luxurious blankets.
The swanky new offerings are part of the British carrier’s £6.5 billion ‘first class investment for First’.
The carrier said the new look and feel, set to take to the skies from March 31, will include new bedding, amenities and menus that would not look out of place in a revered five-star British hotel.
The new female and male loungewear has been designed by luxury brand Temperley London by Alice Temperley and will come with amenity bags also designed by Temperley London, filled with products from skincare brand Elemis.
The o-so-English afternoon tea will be served on bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards.
The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is also investing in new Dartington glassware. Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.
There will also be an improved turn-down using luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper. First customers will also receive a new day blanket and bolster cushion.
This is British Airways’ Centenary year., to mark the occasion the airline is making major investments for customers over five years, including new aircraft, new cabins, new catering, new lounges, wifi, and new routes.
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