Qantas and Singapore Airlines are pushing all the right buttons at 32,000-feet, according to the Roy Morgan Research Customer Satisfaction Awards.
Research conducted in October this year found Aussies are most ‘satisfied’ by the two airlines for their inflight service, entertainment and offerings.
In domestic, Qantas scored an 84 percent satisfaction rating for its economy product – only slightly above major competitor, Virgin Australia, which scored 82 percent.
The Flying Kangaroo was also tops with its Business Class product, which scored a satisfaction rating of 84 percent, well above Virgin Australia’s 78 percent. This comes despite Virgin Australia’s recent decision to increase its business class product aboard its A330 fleet.
According to research, Qantas performed better with female flyers (86 percent) than males at (81 percent).
In the international category, Singapore Airlines continues to fly-high, impressing 91 percent of its customers. The airline was trailed by Emirates with 88 percent followed by Air New Zealand and Thai Airways.
Michele Levine, CEO of Roy Morgan Research said Singapore Airlines sets the bar ‘extremely high’ because its products impress both male and female passengers equally.
“Whereas there are marked discrepancies between men and women who flew the other four airlines in this month’s top five.”
Michele Levine, Roy Morgan Research CEO
Roy Morgan Research says that in an average four weeks, 7.6 million Australians fly on a domestic airline, 4.6 million travel with an international airline and 1.9 million fly domestic business class.
