Qantas, the Flying Kangaroo, is helping spread awareness of the importance of donating blood by greying out the As in Qantas and the Os in Spirit of Australia on its website and social media channels.
Part of a global initiative by the Red Cross, it’s hoped that the greying out of important blood types (e.g., A and O) will help drive the message home to thousands of Aussies across the country that giving blood saves lives.
Every week, around 25,000 donations of blood are needed by Aussies across the country. And while one in 30 Australians already donate, the Red Cross is always looking for more – over 100,000 new donors are needed in the next year to help save of improve the lives of thousands of Australians and prevent a certain blood type from running out.
In addition to greying out the letters on its website and social media channels, Qantas has also produced a short 15-second video to drive awareness to the #missingtype campaign, asking people to “fill in the gaps” themselves and donate blood.
Here it is below:
Qantas isn’t the only iconic Australian brand to throw its support behind the Red Cross and its latest campaign.
Coles, Australia Post, Village Cinemas and NAB – amongst many others – are also greying out their As and Os to help push the message home. And overseas, global brands like Microsoft, Google, and Dunkin’ Donuts are also doing their part in helping to promote the #missingtype campaign.
Australia is one of 62 countries that collect 100 percent of its blood supply from voluntary unpaid donations.
The campaign runs until August 21 and you can register to donate here.
