We all have a memory of running around the family home with a toy aircraft in hand while using our mouths to mimic the sound of a plane engine.
Aviation enthusiasm knows no age, and Qantas is hoping to be the one to trigger it among the next generation of young flyers while also inspiring them to one day join its team.
The Flying Kangaroo this week unveiled a miniature range of its pilot and cabin crew uniform, which children can nag their parents into buying before takeoff.
The dress-up uniforms are based on the ones designed by Qantas Creative Director of Fashion, Martin Grant, and are almost complete replicas aside from the stitched in ‘Joey Club’ logo.
Available for boys and girls between the ages of three to eight are the unisex pilot uniform includes a navy jacket with four gold embroidered stripes to identify a Captain, a white shirt with a separate navy tie and trousers. The Captain’s hat features the iconic Qantas roo and Golden Wattle embroidery.
The cabin crew uniform for girls includes a navy shift dress with the iconic Qantas red and fuchsia detailing, with a separate fuchsia scarf and belt, while the cabin crew uniform for boys features a navy vest, white shirt, separate navy tie with red detailing and trousers.
Uteri will erupt (men, you’ll feel it too) when these kids are spotted running around mid-flight with these oh-so-completely adorable dress up suits.
Speaking at the uniform launch in Sydney this week, Qantas Chief Customer Officer, Olivia Wirth, said the aim was to not only entertain young flyers but create more aviation enthusiasts in Australia.
“We hope the new dress-up range will allow children to let their imagination fly and embrace the magic of travel.”
Olivia Wirth, Qantas Chief Customer Officer
The mini uniforms for children are the first in a range of new initiatives being developed for the Joey Club, the program recognising Qantas’ youngest customers. Other initiatives include Joey Club passports and luggage tags, investment in children’s inflight entertainment channels and ‘kids kits’ featuring an Etch-A-Sketch, activity book and more.
The outfits will be available for pre-order in Australia from today on the Qantas Shop for pre-Christmas delivery.
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