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Qatar Airways bids on big experiences to boost customer loyalty via new members-only platform

Got a stockpile of Avios aka Qatar Airways’ Privilege Club reward currency? The new Privilege Club Collection platform uses points to unlock exclusive access for all members to major events and VIP experiences from music concerts to football matches.

Got a stockpile of Avios aka Qatar Airways’ Privilege Club reward currency? The new Privilege Club Collection platform uses points to unlock exclusive access for all members to major events and VIP experiences from music concerts to football matches.

The new Privilege Club Collection allows all loyalty program members to use their Avios points and bid on exclusive experiences sponsored by Qatar Airways.

These include VIP tickets for music concerts at the London O2 arena, Barclay Center in NYC and FC Internazionale Milano games.

Other biddable items include suite box tickets to the Brooklyn Nets, VIP and pitchside tickets to Paris Saint-Germain matches along with buy-now listings like signed jerseys and more.

Members can also bid to experience afternoon tea for four on a Qatar Executive private jet.

Qatar Airways Privilege Club Collection on mobile phone.

The Privilege Club’s vision is to expand the value proposition and inspire loyalty among its members by providing these “once-in-a-lifetime experiences”.

The loyalty program upgrade aims to transform the way its members spend their reward currency via the platform.

Avios can be earned on flights with Qatar Airways, oneworld and partner airlines, such as British Airways and Virgin Australia, shopping and dining at Qatar Duty Free, booking Qatar Airways Holidays packages or using linked credit card accounts.

Members can also buy Avios via the platform to boost their balance.

In addition, the cabin crew has a new app that allows them to access passenger profiles, including Privilege Club and oneworld status.

Find out more at collection.qatarairways.com