Virgin Australia has announced it will further reward its small to medium-sized business (SME) customers and entice new customers by giving them a taste of flying with a “fun, vibrant and value-for-money airline”, under a new rewards program called Virgin Australia Business Flyer, launched today.
With Virgin Australia SME travel demand soaring to levels not seen in two years, Virgin Australia says its new Business Flyer is aimed at protecting and growing the airline’s share of the SME market while recognising and providing value and affordability.
In an airfare study conducted in 2021, Virgin Australia Economy airfares were up to 67 per cent lower priced than the competition, and just last week Virgin Australia announced that Business Class fares have been reduced by up to 60 per cent compared to pre-COVID levels.
Virgin Australia Group CEO Jayne Hrdlicka said that Virgin Australia represents great value for Australian small to medium-sized businesses.
“Virgin Australia has always played an important role in the travel needs of small and medium-sized businesses and our team has been working hard over the last 15 months to re-imagine the best way to bring value to this part of our customer base,” Hrdlicka said during a media briefing.
“Today’s announcement is the beginning of our journey to add even higher levels of value to this community and ensure that we fiercely compete for our fair share of our heartland customers,” she said.
What are the benefits?
- Free membership, no sign-up costs, and no minimum spend.
- Velocity Points earn for businesses launched today with Points earn for every dollar spent on eligible flights by the business member as well as Velocity Points and Status Credits earn for the individual flyer.
- Three new tiers of loyalty launched today with a faster Velocity Points earn rate and more exclusive benefits for higher tiers.
- Discounted airfares, with a reduction of up to six per cent off the base airfare cost.
- Velocity Points earnt by the business can be transferred to any personal Velocity account to use for flights, upgrades, hotel car hire and through partners.
- Two Velocity Pilot Gold memberships gifted to Business Flyer members who join and spend at least $2,000 on flights in the first three months of membership.
- Discounted Lounge memberships available for just $379 per annual membership.
- Dedicated Virgin Australia Business Flyer travel management portal accessible via the Virgin Australia website.
After joining for free, Virgin Australia Business Flyer members will receive further discounted airfares and Lounge memberships, as well as Velocity Points for their business – allowing members to double-dip on points earnt from every flight.
As members spend and fly more, their Points earn rate and benefits will increase.
Virgin Australia Business Flyer members will also be able to access up to six per cent off the base ticket fare immediately.
Each Virgin Australia Business Flyer member will sit within three new loyalty tiers:
Tier 1 – $0-$9,999 flight spend per annum
- Earn 1 point per $1 spent on eligible flights.
- An additional 4 per cent off Flex Economy fares and 6 per cent off Business Class fares.
- $379 discounted Virgin Australia Lounge Membership.
- Two Pilot Gold Memberships for three months when they spend at least $2,000 on flights in the first three months of joining.
Tier 2 – $10,000-$49,999 flight spend per annum
- Earn 1.5 points per $1 spent on eligible flights.
- An additional 4 per cent off Flex Economy fares and 6 per cent off Business Class fares.
- $379 discounted Virgin Australia Lounge Membership.
- Other exclusive benefits and offers.
Tier 3 – $50,000-$300,000 flight spend per annum
- Earn 2 points per $1 spent on eligible flights.
- An additional 4 per cent off Flex Economy fares and 6 per cent off Business Class fares.
- $379 discounted Virgin Australia Lounge Membership.
- More exclusive benefits and offers.
For more information visit www.virginaustralia.com/fly-for-business
