Bluey’s World will remain exclusively in Brisbane until 3 February 2028 after welcoming more than half a million visitors since opening in November 2024.
The immersive experience, inspired by the Brisbane-made, BBC Studios and HVK World-produced TV series Bluey, has generated more than 501,107 direct visitor nights and contributed AUD$156.9 million in total direct and incremental expenditure across Queensland, according to IER Research.
Located at Northshore Hamilton, Bluey’s World offers a guided, interactive experience for families and fans with themed set designs, games and activities built around the show’s spirit of creative play.
Producers say strong demand from interstate and international audiences drove the decision to extend the attraction, now one of the biggest visitor drawcards in the Queensland capital and ahead of hosting the 2032 Olympic and Paralympic Games.
BBC Studios ANZ Director of Brands & Licensing Sharon Wilson said: “Bluey holds a very special place in the hearts of families around the world, and Bluey’s World captures that magic in a truly meaningful way.”
“Extending the experience until 2028 allows even more fans to step into Bluey’s World and create lasting memories, while celebrating the creativity and storytelling that started right here in Brisbane.”
What it means for Queensland tourism
Queensland Environment & Tourism Minister Andrew Powell linked the extension of the attraction to the state’s Destination 2045 tourism strategy.
“Bluey was created right here in Queensland and has become one of our greatest global success stories. Families are travelling from across Australia and around the world to experience Bluey’s World, and now they’ll be able to keep doing so until 2028,” he said.
“This is about backing what makes Queensland special and making sure more visitors experience it for themselves. Destination 2045 is about creating more reasons to visit Queensland, stay longer and explore everything our state has to offer.”
Brisbane Lord Mayor Adrian Schrinner said people around the globe now recognise the city as Bluey’s home with international visitors gaining more ways to reach it through direct routes to Brisbane Airport.
“Extending Bluey’s World to 2028 means more visitors discovering Brisbane’s incredible lifestyle while supporting local jobs, businesses and tourism,” he said.
KARRYON UNPACKS: An extension to 2028 gives Brisbane a family drawcard with a long runway and the visitor-night numbers show Bluey is pulling interstate and international families into Queensland itineraries, not just day trips, as set-jetting tourism also continues to inspire travel.
