Unless you were hiding under a rock this week, you would’ve noticed that SXSW hit Sydney for the first time in its 36-year history.
During the week-long entertainment and tech-driven extravaganza, Brand USA has taken over the “USA House” at Pumphouse Sydney to showcase ‘The Unexpected States of America’, a partnership initiative with Hawaii Tourism Oceania, Visit California, Visit Austin, Travel Texas, and Explore Louisiana.
USA House invites visitors to embark on a cultural journey through the United States. Nestled in the heart of the bustling SXSW Sydney precinct, the unique destination offers a respite for those with a packed festival schedule.
Reflecting the diversity of the US itself, USA House provides a raft of sensory delights encompassing American cuisine, wines, cocktails, beers, music and cultural encounters.
Satisfy your culinary curiosity with authentic Louisiana jambalaya and gumbo. Let your taste buds travel to the Hawaiian shores as you savour a delightful rum-tasting experience. Find tranquillity in the sensory garden with a glass of Californian wine, or toast to the sunset with a classic Bourbon cocktail.
And what’s an American experience without music? Groove to the tunes of zydeco bands and learn the art of line dancing, Texan style. Enjoy the musical talents hailing from Austin or dance the night away to the beats of dynamic American DJs.
Brand USA presents…
On Monday, Hawaiian tourism stakeholders gathered for an important and insightful Hawaiian Indigenous Tourism Panel.
On Tuesday, it was California’s time to shine as Visit California put on a “Beach Cuisine Workshop”, while on Wednesday, Visit Austin rocked proceedings with an evening gig showcasing the city’s world-famous music.
Yesterday, Brand USA’s VIP Trade Event took centre stage while today, Travel Texas is saying yeehaw via cowboy hat making, Grapevine wine tasting and Austin Song Confessional.
Tomorrow, Explore Louisiana will wrap up the huge week with a marching band event, and jambalaya, gumbo and hot sauce tasting.
Check out the Visit The USA Travel Trade website here.
For more information on SXSW Sydney, click here.
Last month, Brand USA and BBC StoryWorks collaborated on a new “USA Through Film” content series to inspire travel through storytelling.
