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SAY G'DAY: AAT Kings Support Local Communities With New Bushfire Relief Trips

AAT Kings welcome the industry and wider community to join them on one of their newly launched not-for-profit Bushfire Relief Giveback Experiences.

AAT Kings welcome the industry and wider community to join them on one of their newly launched not-for-profit Bushfire Relief Giveback Experiences.

The experiences, in collaboration with the #EmptyEskymovement and regional tourism businesses, are a selection of Day Tours and Short Breaks across New South Wales, Victoria, and South Australia.

They’re designed to help provide immediate support directly to tourism communities that have been affected by this season’s devastating bushfires.

READ: COMPASSION: Cover-More Offers Free Counselling For Bushfire Affected Agents

“We are so excited to be partnering with AAT Kings to offer our community the opportunity to put their pledges into action and visit fire-affected towns. Since the Empty Esky campaign launched, we have witnessed first-hand how powerful the Australian spirit is.”

Erin Boutros, Co-founder of Empty Esky

Show our communities your support. Do good, feel good, go and say G’day!


The giveback experience

AAT Kings

Bengalay Restaurant

These trips have been developed respectfully and in conjunction with local communities, and while onboard AAT Kings will transport you and your empty esky, to visit local markets, cafes and stores, where you’ll have free time to wander through the town, spend with the local shopkeepers and fill your Esky or reusable bag with locally made products.

To enrich the experience, guests will also meet some of the locals who will tell stories of recovery and share firsthand how best to help these destinations.

“Having worked with Australian tourism operators for over 100 years, AAT Kings live and breathe these communities, and they need us now more than ever.”

Matthew Cameron-Smith, Managing Director for AAT Kings

All Bushfire Recovery Giveback trips are 100% not-for-profit for AAT Kings and have been designed in collaboration with the local community to inject funds into small businesses and support farmers.

“Our nation and the world have been deeply affected as we watched parts of our country and wildlife ravaged by the fires, we are so privileged to be able to take advantage of our experience & network, to facilitate bringing as many visitors as we can back to our most affected townships.”

“Working in partnership is the best way that we know how to help, and we invite the industry to join us in supporting our fellow Australians to get back on their feet for the long-term,” Cameron-Smith concludes.


Get involved!

AAT Kings

Kangaroo Valley Bridge

The first-day trip will take off this Friday, January 24th and will be to Shoalhaven Ex-Sydney.

Journey to Kangaroo Valley and take in morning tea at a local café, before heading to Nowra Farmers Market. The market is jam-packed with local farmers produce for you to taste and buy and fill up your #emptyesky, knowing every cent goes directly to the growers.

You’ll then have the opportunity to meet up with some of the community who have been affected by the bushfires, as they share stories of recovery over a sumptuous, locally sourced lunch sharing stories with locals at Bangalay Dining.

If you can’t make it, be sure to keep an eye out for more trips and short breaks announced in the coming week.

Click here for more information, or to make a booking.