Trafalgar continues to set the highest standards within the travel industry, revealing unprecedented results from one of its latest rounds of customer feedback.
A forerunner in embracing Feefo, the world’s most trusted supplier of ratings and reviews, Trafalgar peaked at a perfect 100% for its past guest reviews posted during an entire week in June 2015.
Since partnering with Feefo in August 2014, the global leader in guided holidays has received 10,000 independent reviews and enjoyed an enviable average rating of 97% for both its service and product delivery. Trafalgar remains the only travel brand in its category to embrace real-time reviews and clearly demonstrate authenticity via first-person commentary.
“We all know that every brand has a statistic to share when it comes to customer feedback. With Trafalgar, however, the difference is that we also have a genuine story to substantiate our assertions. Increasing numbers of consumers refer to reviews and ratings prior to purchasing travel and it is crucial for them to know that they are dealing with a tried and trusted brand. Our transparency in the form of un-edited and un-curated feedback serves as an industry benchmark, of which we are extremely proud. We remain committed to delivering nothing but the best guided holidays.”
Matt Cameron-Smith, Managing Director, Trafalgar Australia
Matt Cameron-Smith, Managing Director, Trafalgar Australia.
Further commenting on the immeasurable value of this social proof, Cameron-Smith continued: “Independent guest reviews are an immensely powerful form of brand advocacy and Feefo has enabled us to demonstrate all that we are and all that we do, through the eyes of our valued guests.”
Testament to its commitment to truth in travel, Trafalgar actively encourages its travellers to post on www.feefo.com upon returning from a trip and also exhibits integrity by ensuring all content is highly visible on www.trafalgar.com Such feedback is used constructively to enable the brand to continually deliver only the best for its guests.
This latest achievement for Trafalgar complements its 2014 Feefo Gold Trusted Merchant accreditation. The Trusted Merchant award is based upon the data received over the previous year from genuine reviews. To receive Gold Trusted Merchant status a business must reach a guest satisfaction rating of between 95% and 100%.