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Trafalgar chases CostSavers with new brand

Trafalgar has repositioned its programme, CostSaver, as a standalone brand after receiving guest feedback for more great value tours.

Trafalgar has repositioned its programme, CostSaver, as a standalone brand after receiving guest feedback for more great value tours.

Operated by Trafalgar, the new brand launches as a standalone with 34 different tours through Europe and Britain.

What sets it apart from other European tour operators, according to Trafalgar, is that it offers quality tours at prices as low as $129 per day.

Separating CostSaver from the main Trafalgar brand will assist the tour operator in appealing to value-conscious who ‘refuse to compromise on quality’.

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“Thanks to their valuable feedback, we renewed our approach and have the utmost confidence that with CostSaver, we are unequivocally offering the absolute best when it comes to both value and quality.”

Gavin Tollman, Trafalgar Global CEO

“At Trafalgar, we put our guests at the heart of everything we do.”

Each CostSaver itinerary has hand-picked accommodation and timed itineraries which allow guests to book back-to-back tours.

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Tours also incorporate must-see sights, airport transfers and services provided by a quality-assured Trafalgar-trained Travel Director.

Amongst the 34 itineraries is the 11-day Wonder of Turkey journey through Istanbul, Ankara, Cappadocia, Konya, Pammukale, Izmir and Gallipoli from just $129 per day.

There’s also the 15-day Highlights of Bohemia, delving beneath the surface of Berlin, Warsaw, Krakow, Budapest, Vienna and Prague thanks to the Trafalgar Travel Director and Local Specialists, all from $157 per day.

Click here to check out the brand’s website.

Do you think there’s a market for quality yet price savvy tours?