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Chef duo Gary Mehigan and Manu Feildel star in new Japan tourism campaign

Famous chefs Gary Mehigan and Manu Feildel have been reminiscing on their favourite Japan travel experiences in Japan National Tourism Organisation’s (JNTO) latest campaign videos, launched on video on demand, social and B2B platforms.

Famous chefs Gary Mehigan and Manu Feildel have been reminiscing on their favourite Japan travel experiences in Japan National Tourism Organisation’s (JNTO) latest campaign videos, launched on video on demand, social and B2B platforms.

The new National Tourism Organisation’s (JNTO) campaign, which runs from 15 January to 28 February, is designed to encourage Australians to remember how travel made them feel and to start dreaming and planning their next trip to Japan, when borders re-open.

Gary Mehigan and Manu Feildel have travelled to Japan many times, and say they are passionate about the cultural, culinary, nature, sporting and adventure experiences that Japan offers year-round.

The fun video features Manu and Gary reminiscing on their time in Japan and dreaming of travelling when borders open.

Manu Feildel said, “On my last trip I was able to experience the art of sumo and was lucky enough to have a training session with professionals. Skiing in Japan is some of the world’s best, but of course, the culinary experiences are a big drawcard for me, and I was very fortunate to learn how to make soba noodles in Tokyo.

“I can’t wait to return to Japan and continue my journey to discover the endless types of ramen. That’s my new obsession!”

Endless types of ramen? Mmm, yes please.

KARRYON-JAPAN-Food-ramen

“The campaign demonstrates how happy travelling makes us feel and the long-lasting memories travel creates,” said Yoko Tanaka, Executive Director of JNTO Sydney office.

“Manu and Gary were the perfect fit for this project, having experienced Japan on many occasions, being so passionate about the destination and delivering this with their engaging and fun personalities. We look forward to Australians being able to return to Japan to continue to explore and experience our beautiful country”.

Tourism is a key strategy for economic growth and regional revitalisation in Japan.

Approximately 621,800 Australians visited Japan in 2019 which was a 12.5% growth on the previous year.

The campaign is live now on digital platforms. Click here to find out more.